Priority 4

ATBRAND

Project

ATBRAND

Lead Partner

Dublin City Council (IE)

Partners

Camara Municipal de Faro (PT); Fomento de San Sebastián (ES); Communaute d’Agglomération de La Rochelle (FR); Liverpool Vision (UK); Conference of Atlantic Arc Cities (FR)

Budget / ERDF

1,134,170.57 € / 737,210.75 €

Summary

AT.Brand focuses on innovation and management in integrated city branding. Looking beyond individual city branding, it will also explore the feasibility of a long-term strategy to co-brand the AA, building on recent developments in the Nordic countries and the Baltic Sea region. It will capitalize on best practice developments in place branding as well as and learning from past initiatives. A partnership of core cities will develop a suite of concrete actions including: a cross-learning programme of innovative city-brand management (development of methodological guidelines, thematic workshops, partner profiles and peer-review exercises); innovative pilot actions at local level with high potential for transferability; a complementary web-based toolkit for the Atlantic brand, highlighting core brand messaging; and creating a draft roadmap for co-branding the AA. AT.Brand will reinforce and complement local and regional strategies while showcasing the effectiveness of developing a coherent place branding strategy across the AA.

Document Actions
European Union